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Avengers: Age of Ultron is currently the talk of the town, so let’s talk about this famous super-team. There are six distinct characters, each with their own well-established franchise, and each with a unique color scheme, personality, and overall “feel.” And most interestingly, each of them has a few lessons to teach us.
Let’s start with…
3 Lessons from Hulk
Keep it Simple
Hulk’s deal is pretty straightforward: he smashes stuff. Sometimes the solution to a complicated problem can be that simple. So, before you pile a ton of bells and whistles onto a project, make sure there isn’t a simpler solution you’re overlooking.
Design can Speak Louder than Words
Hulk is not famous for his communication abilities, yet everything about him tells his story. His massive stature and muscle make it plain what his powers are. His torn clothing lets you know that he transformed from a normal man, and since green has long been the designated color of radioactivity in fiction, his skin tone immediately clues you in to how he did it.
When you need to convey a large amount of information in a short time, is there any way you can do the same?
Despite how Hulk is the one who gets all the attention, Bruce Banner is an even more important member of the team. He’s the one who can listen to reason and cooperate with people. Resist the urge to go wild. If you make a habit of self-control, you’ll become the best asset to any team.
3 Lessons from Iron Man
Be innovative and fearless
Designers often have to play multiple roles and there’s always something new we can learn to take ourselves to the next level. Don’t be afraid to push the boundaries of what you can do, or of what your work can be. Get to it.
Don’t be Boring
Is Tony Stark rough? Yes. Difficult? Absolutely. A jerk? Admittedly. But you could never accuse him of being boring. In fact, as one of the few self-made superheroes, you could argue that his unwillingness to accept mediocrity is the very source of his powers. Show your fun side from time to time.
Cherish your Online Reputation
Tony is a charismatic philanthropist and he’s always on the news. Grow your influence, build trust, collect testimonials and let your online presence reflect your level of expertise.
3 Lessons from Thor
Thor’s been doing what he does for a few thousand years now. Being a literal god (and having a talent for fighting) has ensured that he’ll remain good at his job indefinitely into the future. Consistency is one of the most crucial UX principles, so keep it in mind even when working on the most extravagant projects.
Tame your Ego
Some clients might want a bigger logo. Feel free to stand up and fight for your beliefs, but don’t let your ego endanger the project. Thor sees humanity as small and petty at first, but the other Avengers eventually succeed in bringing him down to Earth and making him appreciate those who don’t necessarily have the same talents as him.
Play by the Rules
Like it or not, there are certain rules and best practices that have to be obeyed. They will help you save a lot of time and effort and get more loyal customers and friendly colleagues.
3 Lessons from Captain America
Adapt to Changes
The design world is one of constant change, where often, just a few years can make a radical difference in the landscape and what tools are used. Many designers who don’t make an effort to keep up with certain changes can end up feeling like they just woke up from a 70-year cryogenic sleep.
The cap’s a good, reliable man who fights for good, reliable values. Think of how that can be applied in your own life. What do you truly believe in? What additional value can you bring through your work?
Your time will come. Patience is specially required of anyone joining the industry. That rough first year of freelancing can often seem hopeless. You’ll face rejection and the sense that you’ll never get where you want to go. But know that with some determination, everything is possible.
3 Lessons from Black Widow
Use Attractive Visuals
While Black Widow’s look certainly is powerful tool in her arsenal. In design, visual appeal isn’t everything, but it’s definitely an important factor. You have to be careful though and don’t get so caught up in your projects’ raw functionality.
Know What Rules can be Broken
Black Widow is famously pragmatic and almost amoral, formerly having been a villain in some of the comics, but these days, she employs that pragmatism for good. Think about some rules like that in your own field. What are some design conventions that might be better off broken in pursuit of your goal?
Be Agile and Fast
And think several steps ahead. In the lightning-speed world of web design, it’s important to catch up on all the latest tech news and trends, as well as design apps and sites that can easily adapt to change and be modified anytime. Not to mention plain old loading time considerations. Try making your sites as fast and adaptable as possible.
2 Lessons from Hawkeye
Remember that the devil is in the details. High precision in estimations and pixel-perfect product are marks of professionalism. Your clients might not always notice, but this is where one of designer’s superpowers is hidden.
Know your Advantage and Polish it
Clint Barton is neither a wealthy inventor, nor Norse god, nor radiation victim. He built his talent on extreme willpower and practice. What’s your specialty? What are some related fields you can study in order to further leverage what you’re already good at?
3 More from All the Avengers
Tell your story
Storytelling is a powerful and important communication and connection tool. Good stories keep your users engaged, inspired and keen to learn more.
Every Challenge is Different
Every client requires a different approach. This is the most fun of our world. Sometimes, you need new hardware, sometimes – a new attitude.
Never Give Up
This might sound a cliché, but this is a good reminder for any creative professional. The Avengers worked hard and fought through bad times, conflicts, and intense self-doubt. They had to learn how to be decisive under pressure, but there always was one thing that kept them going. An unshakeable belief that this is what they have to do, just because they know it’s good, and that they’ll end up making something worthwhile in the end.
Although a bunch of nicely aligned layers in Photoshop might not equate to saving the world, the drive to constantly create and innovate, just for the sake of it, is heroic in and of itself. So keep fighting the good fight.
Editor’s note: This is written for Hongkiat.com by Lana Lozovaya. Lana is the content strategist and social media manager at PSD2HTML®, the leading PSD to HTML and web development company.
It’s been 10+ years since I built a website for my first client and I’m not ashamed to say that back then I was a terrible web designer. I was terrible for many years and for many different reasons. In fact, everything you’ll see below, I was guilty of. However, I eventually learned how to perfect the web designing process the hard way, through determination, research and lots of experience. Today, I think it’s safe to say I’m a very good web designer. If you don’t believe me, ask Inc Magazine, Crain’s Business, CBS, ABC, and NBC. Because they’ve all asked for my opinion and advice multiple times on this subject.
I constantly see many web designers making the same mistakes I made 10 years ago so I hope this article will help web designers and those who have or are going to hire a web designer. So, if you’re building a new website for your company, here are 20 ways to tell if your web designer is terrible. If you’re a web designer, pay close attention, print this blog post, email it to yourself, or bookmark it as a reference, because here are 20 ways you can tell if you are terrible.
1. The price is under $1,000 bucks
If your website is costing you less than a $1,000 bucks, then chances are your web designer is terrible and your website will be terrible too. We all wish we could spend $1,000 dollars and make millions, but if it were that easy everyone would do it.
Stop being cheap, because, you get what you pay for. You could easily buy a car for $1,000 bucks but again, you get what you pay for. If you still think your website should be under $1,000 bucks, eventually you will come crawling back to the web designer that was too expensive. Only now you’ll have to pay for a good web designer + the costs of your really cheap web designer.
How much to build a website?
My common answer:
Well, how much does it cost to build a house?
2. The “Headset Hottie”
A Headset Hottie is a joke amongst digital marketers. It’s a stock photo of an attractive female with a headset on, ready to take your call. This photo can usually be found on your contact page, in a sidebar, or sometimes even in the header. Terrible web designers have been adding images like this to websites for years. A Headset Hottie won’t increase sales or phone calls. It will only make your website look cheap and silly. So be careful, because your website could end up featured on a website like headsethotties.com.
3. No weekly call
Momentum is the energy and excitement that every new website project starts off with. It’s critical to maintain momentum throughout the course of a web design project. The second your web designer loses regular contact is the second you lose the project’s momentum. Your web designer should be in contact with you weekly if not daily, and if they are not, demand it and agree on a meeting time and day each week until the project is complete.
4. You found ‘em on Craigslist
I advertised for business on Craigslist about 6 or 7 years ago when I was still a terrible web designer. From my experience, I learned that Craigslist is where cheap people can find other cheap people. Of course, every rule has it’s exceptions and I do occasionally post on Craigslist’s job board to see what’s out there but very rarely do I get the quality I’m looking for.
So, if you found your web designer on Craigslist you’re probably also breaking rule #1, by being cheap.
5. No copywriting solution
Creating content for your new website is the biggest challenge every client faces. It’s also the #1 cause for delays (in my 10 years of experience). A good web designer will be prepared with a solution and warn you about this at the kickoff meeting.
Possible copywriting solutions:
- Client creates all content (be careful this takes time and dedication)
- Client offers an internal resource (a copywriter on their staff)
- Client hires a freelance copywriter
- Web designer offers an internal solution (a copy writer on their staff)
- Web designer offers a freelance copywriter
6. Your web designer’s #1 goal is creativity
Creativity should not be the #1 goal for your website. In a survey by HubSpot, 76% of users said that the most important factor in the design of a website is that “The website makes it easy for me to find what I want.” Only 10% of users said, “beautiful appearance” was the most important thing to them. Organization of content was their number #1 concern for websites, not creativity. The more organized your content is the longer users will stay. The longer users stay, the more likely they will buy. So, make sure your web designer’s priorities are correct.
It doesn’t matter if you’re self employed, freelancer or if you work for a company, it is always important to stay professional and have awareness of what can go wrong in order to avoid negative impact on your career or business.
Here is the list of 7 most common bad business habits.
If you’re procrastinating, stop! It is the worst thing you can do. Plan your work, make reminders, set up an alarm clock, do whatever you need to do to not procrastinate. Emails will keep coming, blogs will keep updating, friends will keep calling. The important part is to organize your activities so that they don’t put your work on hold.
If you want to kill your business, being lazy is the way to do it. It is one of the worst habits out there. It will affect your desire to work, which will make you put off deadlines, which will affect the quality of your work, which will make your clients leave you.
3. Not caring
If you want to be successful, it is important to be enthusiastic. If you don’t like what you do, it’s probably time to think about a career change.
4. Poor people skills
Another crucial quality is to have people skills. Completing the project on time is not everything there is to a successful business. Let’s face it a smile on the face, or making small talk don’t require too much effort, but it might make someone’s day. We need to remember that we work with people and not robots.
5. Being rude
Now this one goes right along with people skills. It is understandable that you probably think that everyone cares about the fact that you are having a bad day. News flash, nobody does. Clients come to you for quality service, not attitude.
Yes, sometimes we get difficult clients, but it is still our job to stay professional and handle them well.
6. Neglecting mistakes
We are all human beings and we can all make mistakes, and it’s ok. However, it is important to identify the root of the cause. If you lost a client, find out the reasons behind it, if you got a complaint make sure you do everything possible to not make the same mistake again.
7. Ignoring reviews
Most people like to get reviews before they buy something which reveals information about you, your company and the quality of the work that you provide. Having a bad reputation means losing over 50% of your clients. Make sure you always stay on top of what other people say about your business.
Chances are we all make these mistakes sometimes, the key is to acknowledge it and take the necessary precautions. If you have any examples, or just feel like sharing your thoughts, please comment.
For more, visit http://www.psd2html.com
Just as businesses are catching on to trends in content marketing, with-it content publishers are upping the ante. If you’re still going about content marketing the same ol’ way–posting blogs, retweeting those blogs and participating in the occasional guest post–it’s time to redefine your strategy.
Adopting a Video Content Strategy For Your Business
Adapted from an article at ReelSEO.com. Click here to view the original.
Video content is the freshest way to gain the best kind of exposure for your business, and engaging in video content marketing is not quite as scary as it seems. There are just a few steps you need to take and a few tips to keep in mind to get the most out of video content marketing for your business.
Before you review the steps to follow in creating a worthwhile video, it’s important to understand why you should be video marketing in the first place, and what exactly the public is looking for. Generally speaking, “know thy audience” is the most important factor to any marketing campaign, and this is particularly true in video marketing!
The whole point of creating a video to market your business is to get that video shared across social media platforms. That’s just about all you’re after. For this reason, your main objective should be to create a highly compelling video that holds viewers’ attention and makes them think they’re viewing something more meaningful, entertaining or interesting than an advertisement. That being said, let’s make this clear now: DO NOT, by any means, make your video content resemble an ad. Doing so will crush its potential to be shared socially. Unless, of course, you can top the genius of Kmart’s Ship My Pants.
There are a few simple qualities the public looks for in a video in order to compel them to engage in social sharing, keeping one or more of these qualities in mind will increase your video’s chances of being shared at a higher rate:
Funny (much like “ship my pants”)
Adorable (think kittens, bunnies, puppies, babies)
Sexy (sex sells: resorting to half-naked men or women might be cheap–but it works)
Emotional (a heartfelt story or tear-jerking moment)
Narrative (people love a good story. Telling one in a short video can be really effective)
Random (randomness is endearing, and these days people can’t get enough of it)
Inciting (shocking viewers will get you the attention you’re after. Think controversial)
Uplifting (people are always looking for inspiration, and once they get it they’re likely to pass it along)
Alright, so now that you know the elements the public wants to see in an online video, you’ve got to figure out how to produce a video of your own. If you’re just starting out, aim to produce a short video that strongly makes use of one or more of the social sharing characteristics mentioned above.
Have a Plan
First, you need a plan: develop your story, and have a beginning, middle and end to your video. Take a professional approach–or your video will not get very far–create a story board, engage in preproduction, and HIRE PROFESSIONALS!
For a quality video, you need a quality team of professionals. Do your research and hire a great film crew or animation team. If your video is going to have a spokesperson or voiceover, get a professional with an engaging demeanor or a voice that demands attention. Also, make sure the final product has been edited by a team of experts for a clean, professional approach.
Don’t forget about music! Don’t use cheap sample audio clips, they won’t get you much respect and they’ll make your video seem low-grade. Get some original music created by an expert so your video really stands out in its own right.
Once you’ve produced a high-quality video, you need to pick the right outlets for distribution. Of course you must make use of all the social media outlets possible, especially Facebook, Twitter, and at least one or two blogs. Also, make sure to put your own video on your business website, that’s a given!
Next, you need to look into YouTube (and you’ll probably need to do that before you can post a link to Twitter). YouTube is great because it’s free, and it gives your video the most chance of going viral because everyone uses it. It’s also by far the least expensive paid advertising medium out there (as of the posting date of this post).
The only bad thing about YouTube is it’s sometimes looked down on because it’s not professional or business related. So now you’ve got to find a well-respected business or industry-centered site that will showcase your video to executives and people in your field. There are many options out there and you’ve got to pick what’s best for your specific content (but you can start with something like Xavy, for example).
Just like your business website, you need to put a little SEO work into your video to encourage viewing. This means you should:
Tag the video with keywords
Incorporate metadata with a good description
Pick appropriate thumbnails
Build links across the Internet that direct back to your video
Use a video sitemap
You’ve got to maximize your video hits and SEO is really the best way to do this. Just make sure not to overdo it or try to be sneaky in any way. Don’t overuse keywords, and stay true to your content.
Fortify Your Hard Work
Finally, keep in mind a purpose and a timely occasion for your video to really underpin its importance. Your video content can be quirky and random, but the video’s release should have a point to make: Plan to launch your video leading up to the unveiling of a new product or service to create industry buzz. Perhaps include a press release with your video’s launch or a transcript of the video to send to executives in your industry.
Also, don’t take the one-and-done approach. Aim to produce a video every month or every couple of months depending on your business and budget. The more videos you have, the more you can improve on your strategy and the more attention you’ll gain for your company and exposure for your business, and engaging in video content marketing is not quite as scary as it seems. There are just a few steps you need to take and a few tips to keep in mind to get the most out of video content marketing for your business.
Some of the most influential business books are available for next to nothing (or even nothing) in the Amazon Kindle store.
For less than $5, you can gather timeless wisdom from classics like Dale Carnegie’s “How to Win Friends and Influence People,” build your economic background with world-changing texts like John Maynard Keynes’ The General Theory of Employment, Interest, and Money, and get insight from ancient texts like Marcus Aurelius’s Meditations.
A few modern classics, like Susan Cain’s Quiet: The Power of Introverts in a World That Can’t Stop Talking are also available.
If you’ve got a Kindle and a few bucks to spare, it’s time to get reading.
“The Art of War” (c. 6th century BC)
Sun Tzu’s ancient Chinese military classic has become required reading for executives around the world.
Rick Wartzman, executive director of the Drucker Institute, writes in Forbes that the book’s influence outside the battlefield is due to the focus on the fundamentals of management and competition. It explains how you can outlast an enemy that is more powerful through patience and a focus of energy.
“Meditations” (c. 170 – 180)
Marcus Aurelius was the great Roman emperor known as the “Philosopher King.” His personal writings from the end of his life have been collected as “Meditations,” and have remained relevant for almost two millennia.
“The Prince” (1532)
The Italian political theorist Machiavelli’s most well-known work has inspired a wildly diverse group that includes Thomas Jefferson, Napoleon, and mobster John Gotti.
Machiavelli’s outline for being a ruthless and manipulative leader has been interpreted in many different ways and remains controversial.
“The Way to Wealth: Advice, Hints, and Tips on Business, Money and Finance” (1758)
“The Way to Wealth” is a collection of whimsical yet wise advice from US Founding Father Benjamin Franklin and is the source of many of his most popular adages.
“An Inquiry into the Nature and Causes of the Wealth of Nations” (1776)
Adam Smith set the foundation for classical economics (supply creates its own demand) in “The Wealth of Nations,” which is an exploration of free markets, productivity, and the division of labor.
“The Richest Man in Babylon” (1926)
George Samuel Clason uses a series of colorful parables to teach the basics of personal finance.
It remains a top seller, especially as a gift for college graduates just starting out in the real world.
“How To Win Friends and Influence People” (1936)
There have been over 15 million copies of Dale Carnegie’s book sold since it was first published.
It offers timeless advice on how to rise through the corporate hierarchy or establish your business by selling a story and making important connections.
“The General Theory of Employment, Interest, and Money” (1936)
This is widely considered the economist John Maynard Keynes’ masterpiece, and his theories have significantly shaped modern macroeconomics.
Paul Krugman is one of today’s most vocal Keynesians.
“Think and Grow Rich” (1937)
Napoleon Hill’s guide to success is one of the best-selling books of all-time.
Its key takeaways on how to be more likable, resilient, and productive will never go out of date.
“Capitalism, Socialism, and Democracy” (1942)
Joseph Schumpeter was one of the most influential economic theorists of the 20th century, and this is his most widely read work.
Schumpeter is responsible for popularizing the term “creative destruction” and was one of the first to explore the role of entrepreneurship and innovation within capitalism.
“The Greatest Salesman in the World” (1968)
Og Mandino tells the story of a poor traveler in the ancient Middle East who works his way to a life of abundance. Its charming story and valuable insight on motivation and salesmanship have made it a bestseller.
Academy Award-winning actor Matthew McConaughey has said that the book inspired him to never take “no” for an answer.
“Thinking, Fast and Slow” (2011)
Nobel Prize-winning psychologist Daniel Kahneman splits human thought into two categories: one is fast, intuitive, and emotional, and the other is slow, deliberate, and logical. In addition to exploring this concept, he explains how fast and slow thinking can be balanced to maximize success in the workplace.
The book topped many publications’ best books of 2011 lists, including the New York Times Book Review and the Wall Street Journal.
“Quiet: The Power of Introverts in a World That Can’t Stop Talking” (2012)
Susan Cain’s book on introversion is a rejection of the traditional idea that only extroverts can be leaders in their fields.
It explains how managers can maximize the value of their quieter and more withdrawn employees and how introverts can best communicate with extroverts.
“Lean In: Women, Work, and the Will to Lead” (2013)
Men vastly outnumber women in high-level executive positions across the world, and Facebook COO Sheryl Sandberg says that women need to take charge of changing it themselves.
Sandberg’s book started her “Lean In” movement for female empowerment, which helped initiate a global conversation about women’s equality in the workplace.
Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.
Learning the new skills necessary to start a new business can be expensive, but fortunately the initiative for free, high-quality, educational resources online has only continued to grow in the past few years. Below are some of the resources available to learn more about marketing, entrepreneurship, business management and more.
2. HubSpot Academy
The free certification program offers courses on inbound marketing, including website optimization, landing pages and lead nurturing. These skills are a must for business owners as they try to grow their business and online presence.
If you want to learn search-engine optimization to make sure your website is as visible as possible, check out this treasure trove of resources from SEO leader, Moz. Besides having the free Moz Academy, there are also webinars (live and recorded), and beginner’s guides to SEO, social media and link building.
The most successful entrepreneurs know how to manage their money both on a business and personal side. In addition to having extremely affordable finance classes, LearnVest also offers some of its classes for free, such as “Building Better Money Habits” and “How to Budget.”
5. Niche consultant courses
The Internet has made for a coaching boom, which is extremely helpful to entrepreneurs who want to learn how to start or better a business in a specific niche. Some great coaches and organizations that routinely have free courses and ebooks on building a business include Natalie MacNeil and MyOwnBusiness. Try searching “niche keyword” + “business course” to find one most applicable to you.
This free site currently has over 300 courses on a variety of topics, including “Financial Analysis and Decision Making” and “Entrepreneurship 101: Who is your customer?” These courses not only cover business in general, but can also you help learn more skills that are applicable to your industry, such as big data or environmental conservation.
7. Khan Academy
This free learning resource was created to give everyone access to education in math, science, art, technology and more. There are over 100,000 interactive exercises to put your education to practical use. Even though many of the courses are geared toward high school students, there are several courses that would be good for anyone to have a refresher on, such as taxes and accounting.
8. MIT Open Courseware
These are actual courses taught at MIT and offered for free on the site for viewing and reading at your discretion. The school put together an entrepreneurship page that lists available courses that are beneficial to new business owners. Courses include “Early State Capital” and “The Software Business.”
9. Kutztown University of Pennsylvania
This university has almost 100 free on-demand college courses that are extremely applicable to entrepreneurs, including ones that cover business planning, operations and management and small-business tax.
Much like MIT’s Open Courseware, this site has 114 educational partners that provide free courses to almost 10 million users. One benefit to Coursera is that there are very specific courses that fit perfectly into particular niches, such as “Data Management for Clinical Research” from Vanderbilt University and “Innovation for Entrepreneurs: From Idea to Marketplace” from the University of Maryland. Its wide network of partners allows for a greater selection.
This site isn’t an educational platform on its own, but rather collects and shares free resources from around the web. Its list of 150 free online business courses is a great resource because it offers classes from iTunes U and other lessons on video and audio. The site also has lists of free audiobooks, certificate courses and other online courses.
It’s probably unsurprising to most users that YouTube is one of the world’s largest search engines, as there are literally videos on just about anything you can imagine. From TED talks to recorded presentations on building a business, it’s a great free resource on just about any topic.
This platform offers free online courses from some of the most well-known names on the internet today, including Google, Microsoft, and Macmillan. With over 4 million users and over 600 courses already, it covers topics such as economic literacy, personal development and business/enterprise skills.
The Saylor Foundation offers tuition-free courses and also works with accredited colleges and universities to offer affordable credentials. Its course offerings are similar to what you’d see when working toward a bachelor’s degree.
Even though it’s not an official course, podcasts are an amazing (and easily digestible) way to become a better entrepreneur. Podcasts can be listened to via streaming on your computer (if that certain podcast offers it) or via iTunes for iOS and apps such as Podcast Republic for Android. Podcasts such as Entrepreneur of Fire already garner thousands of listeners every episode and are a great way to learn the most up-to-date information and strategies possible. Another good list of entrepreneur podcasts include Think Entrepreneurship’s.
Whether you learn best by audio, video or text, this list of 15 learning resources for entrepreneurs can help you learn more about building a business, accounting and getting customers.
Do you have a favorite resource not listed here? Let us know in the comments section below.
In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn how to attract customers for whom price is not a determining factor. In this edited excerpt, the author reveals what your website needs to contain in order to be an effective marketing tool for your business.
Your company’s website should be a place of vast (current) information. But first and foremost, it should represent who you are and what you do. So often I see websites that are more like static brochures than dynamic, personality-driven, multimedia websites.
To be a marketing website, your site must have these 10 things:
Most affluent buyers aren’t on the hunt for in-depth technical product knowledge; they’re in search of the go-to experts they can trust to make the best decisions and advise them on the best solutions. Adding personality to your website through photos, video, and your writing is about building that relationship with consumers and solidifying their belief that you’re the person who’s going to make their life easier.
Credibility is one of the leading factors in becoming trustworthy. When dealing with the affluent market, you can’t have a website that displays you as a “sleazy salesman.”
What makes you a credible expert? Have you been seen in the media? Are you involved in trade associations within your niche? Are you a bestselling author? All these factors play a vital role in showcasing your credibility.
One of the best ways to establish immediate credibility is through the use of recognizable logos. Displayed correctly, logos from media appearances or trade associations can bring immediate awareness and validation.
Testimonials are a powerful third-party verifier and help make you credible through social proof. Wikipedia defines social proof as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. Wikipedia goes on to say, “This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.”
The best types of testimonials are ones that not only use text to convey their message but also include the person’s photo or video.
4. Lead capture with auto responders.
When people come to your website, you need to capitalize on their visit by capturing their information so you can continue to stay in touch with them. By providing numerous ways for them to get information, you open up your funnel for leads.
5. Keywords and targeted meta data.
Knowing your keywords and putting them into your meta data (specific pieces of code that tell search engines like Google what your site is about) is vital to get your website ranked in the search engines.
If you’re unfamiliar with what your keywords are, Google offers a free keyword tool that will help you discover the keywords that people are searching for and the amount of competition for those keywords. Ideally you want to use keywords with high traffic and low competition.
If your website isn’t on WordPress, get it there! There are a number of great reasons to use WordPress, but first and foremost, it’s great for search engine optimization (SEO) because it’s built with clean code that makes it easy for search engines to spider and index your website. WordPress also offers endless plugins that can enhance just about every aspect of your website.
7. Current, relevant content.
This is important for two reasons. First, it gives the search engines a reason to continually come back to your website. If you don’t have updated content on your website, you give the search engines no reason to come back.
Second, if people come to your website and it’s outdated, the first question that runs through their head is “Are you outdated?” Developing a keyword-rich blog can be one of the best ways to continually add current, relevant content. Effective blogs are ones that have content that acknowledge a problem that’s currently being faced in your industry, mentioning how you’ve been able to take care of that problem for your clients, then providing a mini CTA (call to action).
8. CTA (call to action).
Good content with no action is going to be just as unsuccessful as a website with no content. CTAs should be used throughout your website to take visitors through a predetermined path. By using CTAs on your homepage, you can connect with visitors’ pain points and lead them to an interior page that will solve their problem.
CTAs should also be used on interior pages to get visitors to take specific action. These types of CTAs should be connected to a lead capture device such as a free consultation or special report. If a person has just read an entire page of copy on your website about a particular service, there’s no better time to ask, “Ready to take the first step in becoming financially free? Download the FREE Special Report ‘10 Keys to Creating the Life You’ve Always Wanted Now!’ ”
Remember, it’s about building the relationship—so capturing visitors’ information is crucial so you can continually market to them and stay in the forefront of their mind. Even if they’re not ready to make a decision that day, creating a relationship with them so you’re their “friend in the business” is vital.
9. RSS feeds and social bookmarking icons.
Both of these allow further engagement with your website. RSS feeds allow consumers to simply sign up for your feed, and every time you add a new piece of content to your website, they’ll get it in their inbox.
Social bookmarking allows users to save links to web pages they like. Unlike a private bookmark within your own computer and browser, social bookmarks are public and tagged by keywords, so they can be a great tool for others to promote the content on your website, which helps increase your traffic.
10. Social media icons.
Social media icons allow users to connect with you socially if they choose. Will everyone want to visit your Facebook page? No, but for the consumer who likes to get their information through social media, it should be an option for them.
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